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// Terms of Use

LEGAL / LAST UPDATED AS OF: 05/07/18
PLEASE READ THESE TERMS OF USE (“TERMS OF USE”) CAREFULLY (together with the documents referred to in them) before using our website at suedeguerrillas.com, any Suede Guerrilla content on social media sites, including without limitation Facebook, Instagram, Twitter, or any other social media site marketed under “Suede Guerrillas” (each, our “Site”) whether as a guest or a registered user.

These Terms of Use create a legally binding agreement between you and Suede Guerrillas, Puma Middle East FZ-LLC and each of their affiliates (together, which we may refer to as “Suede Guerrillas,” “we,” “us,” or “our”). These Terms of Use apply to all visits and use of the Site, as well as to all Content (as defined herein below), information, recommendations, products and/or services provided to you on or through the Site. By using the Site, you confirm that after having the opportunity to read these Terms of Use, you recognize that we have provided valuable consideration by offering access to this Site free of charge, and in exchange you agree to comply with these Terms of Use. We recommend that you print a copy of these Terms of Use for future reference. If you do not agree to these Terms of Use, you must not use our Site.

These Terms of Use include an agreement to submit claims exclusively to arbitration. See below.

Who We Are

PUMA's Suede Guerrillas are young Middle Eastern creatives that infuse their taste, vision and hustle with PUMA's heritage, product and stories. Through these connections, PUMA has established a dedicated platform of co-creation for artists and creatives of all types - throughout the entire region. It's something that's never been attempted by a sneaker brand in the Middle East, which makes sense for a company that has been "changing the game since 1948”.

Operator of the Site

Our Site is operated by PUMA Middle East FZ-LLC. We operate in the Middle East and have our registered office at Design District, Building 7, Dubai, United Arab Emirates (“UAE”).

Other Applicable Terms

These Terms of Use refer to our Privacy Policy, which can be found at privacy policy. Our Privacy Policy sets out the terms on which we process any personal data we collect from you, or that you provide to us, as well as information about the cookies on our Site. By using our Site, you consent to such processing and you warrant that all data provided by you is accurate.

Additional or different terms and conditions (“Other Terms”) may apply in connection with certain features. These Other Terms are incorporated into and made a part of these Terms of Use by reference. In the event Other Terms conflict with these Terms of Use, the Other Terms shall control with respect to the subject matter to which such Other Terms apply.

Changes to Our Site and Terms of Use

Our Site: We may update our Site from time to time and may change the Content at any time.

However, please note that any of the Content may be out of date at any given time, and we are under no obligation to update it. We do not guarantee that our Site, or any Content on it, will be free from errors or omissions.

Terms of Use: We may revise these Terms of Use at any time by amending this page from time to time without notice. Please check this page from time to time to take notice of any changes we made, as they are binding on you if you use the Site.

Accessing Our Site

Our Site is made available free of charge. Access to our Site is permitted on a temporary basis. We may suspend, withdraw or discontinue all or any part of our Site without notice. We will not be liable to you if for any reason our Site is unavailable at any time or for any period. You are responsible for making all arrangements necessary for you to have access to our Site. You are also responsible for ensuring that all persons who access our Site through your internet connection are aware of these Terms of Use and other applicable terms and conditions, and that they comply with them.

Eligibility and Access

The Site and Content are intended solely for persons who are aged sixteen (16) or older. Any access to or use of the Site and Content by anyone under the age of sixteen (16) is expressly prohibited. By accessing or using the Site Content you represent and warrant that you are aged sixteen (16) or older or that you have a parent’s or guardian’s permission to access or use the Site and Content.

In order to use certain current or future portions or functionalities of the Site and Content, you may be required to register for a user name and password. We reserve the right to reject any user name selected by you and/or revoke your right to any previously selected user name and give such user name to any other person or entity in our sole discretion and without any liability to you or us.

Your Account and Password: If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these Terms of Use. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at info@suedeguerrillas.com.

Intellectual Property Rights and Trade Marks

We are the owner or the licensee of all intellectual property rights in our Site, and in the material published on it including but not limited to text, software, scripts, code, designs, graphics, photos, sounds, music, videos, applications, interactive features, articles, news stories, sketches, animations, stickers, general artwork and other content ("Content"). The Content is protected by copyright laws and treaties around the world. Suede Guerrillas reserves all rights not expressly described in these

Terms of Use.

We grant you a limited, personal, non-transferable, non-sublicensable, and revocable license to access and use such the Content solely for its intended purpose and solely for as long as we make such Content generally available to the public. You may print off one (1) copy, and may download extracts, of any page(s) from our Site for your personal use and you may draw the attention of others within your organization to the Content. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Our status (and that of any contributors) as the authors of Content on our Site must always be acknowledged. You must not use any part of the Content for commercial purposes without obtaining a license to do so from us or our licensors. If you print off, copy or download any part of our Site in breach of these Terms of Use, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

All trade marks, service marks, logos and trade names (including but not limited to “SUEDE GUERRILLAS”) are owned or are subject to registration by Puma Middle East FZ-LLC. You do not acquire a license or any ownership rights to any trade marks, service marks, or trade names through your access or use of the Site or Content. You may not remove any copyright, trade mark or other proprietary notices from the Content. The use of any of the Trade Marks on any other website or network computer environment, for example the storage or reproduction of (a part of) the Site in any external internet site or the creation of links, hypertext, links or deep-links between the Site and any other internet site, is prohibited without express written consent of Puma Middle East FZ-LLC.

DISCLAIMER

YOUR USE OF AND BROWSING OF THIS SITE ARE AT YOUR OWN RISK. THE SITE AND THE CONTENT ARE PROVIDED “AS IS” AND WITHOUT ANY WARRANTIES OF ANY KIND. ALTHOUGH WE MAKE REASONABLE EFFORTS TO UPDATE THE INFORMATION ON OUR SITE, WE MAKE NO REPRESENTATIONS, WARRANTIES OR GUARANTEES, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, THAT THE CONTENT ON OUR SITE IS ACCURATE, COMPLETE OR UP-TO- DATE. THERE ARE NO WARRANTIES WHICH EXTEND BEYOND THE DESCRIPTION ON THE FACE HEREOF. THE CONTENT IS PROVIDED FOR GENERAL INFORMATION ONLY. IT IS NOT INTENDED TO AMOUNT TO ADVICE ON WHICH YOU SHOULD RELY.

YOU MUST OBTAIN PROFESSIONAL OR SPECIALIST ADVICE BEFORE TAKING, OR REFRAINING FROM, ANY ACTION ON THE BASIS OF THE CONTENT ON OUR SITE.

SUEDE GUERILLAS SPECIFICALLY DISCLAIMS ANY WARRANTY AS TO THE SUITABILITY, RELIABILITY, TIMELINESS OR ACCURACY OF THE CONTENT OR ANY PURPOSE. TO THE EXTENT ALLOWED BY APPLICABLE LAW, WE ARE NOT RESPONSIBLE FOR YOUR INTERACTIONS WITH OTHER USERS OF THE SITE OR ANY DAMAGE OR HARM YOU MAY EXPERIENCE BECAUSE OF THESE INTERACTIONS. WE WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A VIRUS, DISTRIBUTED DENIAL-OF-SERVICE ATTACK, OR OTHER TECHNOLOGICALLY HARMFUL MATERIAL THAT MAY INFECT YOUR COMPUTER EQUIPMENT, COMPUTER PROGRAMS, DATA OR OTHER PROPRIETARY MATERIAL DUE TO YOUR USE OF OUR SITE OR TO YOUR DOWNLOADING OF ANY CONTENT ON IT, OR ON ANY WEBSITE LINKED TO IT. YOU (AND NOT SUEDE GUERRILLAS) ASSUME THE ENTIRE COST OF ALL NECESSARY SERVICING, REPAIR, OR CORRECTION. YOU SHOULD USE YOUR OWN VIRUS PROTECTION SOFTWARE. WHERE OUR SITE CONTAINS LINKS TO OTHER SITES AND RESOURCES PROVIDED BY THIRD PARTIES, THESE LINKS ARE PROVIDED FOR YOUR INFORMATION ONLY. SUEDE GUERRILLAS DOES NOT ACCEPT ANY RESPONSIBILITY FOR THE CONTENT OF SUCH WEBSITES NOR AND LIABILITY FOR DAMAGES RESULTING FROM THE USE OF SUCH CONTENT.

LIMITATION OF LIABILITY

NOTHING IN THESE TERMS OF USE EXCLUDES OR LIMITS OUR LIABILITY FOR DEATH OR PERSONAL INJURY ARISING FROM OUR NEGLIGENCE, OR OUR FRAUD OR FRAUDULENT MISREPRESENTATION, OR ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED BY APPLICABLE LAW. TO THE EXTENT PERMITTED BY LAW, WE EXCLUDE ALL CONDITIONS, WARRANTIES, REPRESENTATIONS OR OTHER TERMS WHICH MAY APPLY TO OUR SITE OR ANY CONTENT, WHETHER EXPRESS OR IMPLIED. WE WILL NOT BE LIABLE TO ANY USER FOR ANY LOSS OR DAMAGE, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), BREACH OF STATUTORY DUTY, OR OTHERWISE, EVEN IF FORESEEABLE, ARISING UNDER OR IN CONNECTION WITH USE OF OR RELIANCE ON ANY CONTENT DISPLAYED ON OUR SITE. IN PARTICULAR WE WILL NOT BE LIABLE FOR THE LOSS OF PROFITS, THE LOSS OF DATA, THE LOSS OF SALES, BUSINESS, OR REVENUE, BUSINESS INTERRUPTION, LOSS OF ANTICIPATED SAVINGS, LOSS OF BUSINESS OPPORTUNITY, GOODWILL OR REPUTATION OR ANY INDIRECT OR CONSEQUENTIAL LOSS OR DAMAGE OR LOSS STEMMING FROM ATTENDANCE AT A SUEDE GUERRILLAS EVENT OR SUEDE GUERRILLAS PARTNER EVENT, OR ANY USER CONTENT OR ANY OTHER ACTIVITY IN CONNECTION WITH THE USE OF THE SITE. YOU ASSUME TOTAL RESPONSIBILITY FOR YOUR USE OF THE SITE. YOUR ONLY REMEDY AGAINST SUEDE GUERRILLAS IN CONNECTION WITH ANY DAMAGES ARISING FROM YOUR USE OF THE SITE OR ANY CONTENT IS TO STOP USING THE SITE. IF SUEDE GUERRILLAS IS FOUND TO BE LIABLE TO YOU FOR ANY DAMAGE OR LOSS WHICH IS IN ANY WAY CONNECTED WITH YOUR USE OF THE SITE OR ANY CONTENT, SUEDE GUERRILLAS' LIABILITY SHALL NOT EXCEED THE TOTAL SUM OF ANY PAYMENTS MADE IF ANY BY YOU TO SUEDE GUERRILLAS IN THE PREVIOUS ONE YEAR, IF APPLICABLE.

Indemnification

You agree to indemnify, defend, and hold harmless Suede Guerrillas and any affiliated company or individual from and against all claims, losses, liabilities, expenses, damages and costs, including, without limitation, attorneys' fees, arising from or relating in any way to your use of Content, your Submissions, your use of the Site, your conduct in connection with the Site or with other Site users, or any violation of these Terms of Use, any law or the rights of any third party. You, for yourself and on behalf of your heirs, estate, insurers, successors and assigns, hereby fully and forever release and discharge Suede Guerrillas from any and all claims or causes of action you may have for damages relating in any way to your use of the Site.

Feedback

We welcome and encourage you to provide feedback, comments and suggestions for improvements to the Site and services (“Feedback”). You may submit Feedback by emailing us at info@suedeguerrillas.com. You acknowledge and agree that all Feedback will be the sole and exclusive property of Suede Guerrillas and you hereby irrevocably assign to Suede Guerrillas and agree to irrevocably assign to Suede Guerrillas all of your right, title, and interest in and to all Feedback, including without limitation, all worldwide patent rights, copyright rights, trade secret rights and other proprietary or intellectual property rights therein. At Suede Guerrillas request and expense, you will execute documents and take such further acts as Suede Guerrillas may reasonably request to assist Suede Guerrillas to acquire, perfect, and maintain its intellectual property rights and other legal protections for the Feedback.

Misuse of the Site and Content Standards

You are prohibited from using the Site to upload, download, display, perform, transmit, or otherwise distribute any information, including but not limited to Submissions which:

  • will infringe or may infringe third party intellectual property rights;
  • are not accurate or that you know is false or misleading (where facts are stated);
  • are not genuinely held (where opinions are stated);
  • do not comply with applicable law in the UAE and in any country from which the Submissions are posted;
  • are libelous, defamatory, abusive, illegal and threatening;
  • are patently offensive or promote or otherwise incite racism, bigotry, hatred or physical harm of any kind against any group or individual;
  • harass or advocate harassment of another person;
  • could constitute or encourage conduct that would be considered a criminal offence, violate the rights of any party or which may otherwise give rise to civil liability or violate any law;
  • are made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
  • exploit people in a sexual or violent manner;
  • contain nudity, excessive violence, or offensive subject matter or contain a links to an adult website;
  • solicit or are designed to solicit personal information from or about any minor;
  • contain information that poses or creates a privacy or security risk to any person;
  • constitute or promote an illegal or unauthorized copy of another person's copyrighted work, such as providing pirated computer programs or links to them, providing information to circumvent manufacturer-installed copy-protect devices, or providing pirated music or links to pirated music files;
  • involve the transmission of "junk mail," "chain letters," or unsolicited mass mailing, instant messaging, "spimming," or "spamming";
  • contain restricted or password only access pages or hidden pages or images (those not linked to or from another accessible page);
  • or involve commercial activities and/or sales without prior written consent from Suede Guerrillas.

You are further prohibited from using the Site to impersonate another person, user or our staff, employee, or representative, imply that any statements you make are endorsed by us, or post or transmit any material that could damage or disparage us or any of our affiliated entities in any manner.

These Content standards apply to any Submissions, and to any interactive services associated with them. You must comply with the spirit of the Content standards as well as the explicitly stated requirements stated therein. The standards apply to each part of any Submission as well as to its whole entirety.

Viruses: You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You may not, while accessing or using the Site: request, or otherwise attempt to harvest, obtain or store, personal information, passwords, account information or any other type of information relating to other users; access or use another person's account; disguise the origin of any communications; alter, modify, frame, or "mirror" any Content; create a deep-link to our Site by by-passing our Site's homepage; use any data mining, robots, or similar data-gathering and extraction tools in connection with the Site; inhibit, disrupt, or otherwise prevent anyone from using or accessing the Site or interrupt any user's experience on the Site, including, but not limited to, acting in any manner that disrupts users' real-time exchanges; interfere with or disrupt the Site, or servers or network connections to the Site, disobey any requirements, procedures, policies or regulations of networks connected to the Site; modify, adapt, sublicense, translate, sell, reverse engineer, decompile or disassemble any portion of the Site; or attempt to gain unauthorized access to the Site (or any portion thereof). We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them in accordance with applicable law. In the event of such a breach, your right to use our Site will cease immediately.

Submissions

Whenever you make use of a feature that allows you to upload content to our Site, or to make contact with other users of our Site, you must comply with the Content standards set out in in these Terms of Use, our Privacy Policy and any other related terms and conditions. We reserve the right not to review or accept any submissions of ideas, inventions, designs, opinions, remarks, comments, suggestions, questions, information and other materials related to the Suede Guerrillas business (including without limitation footwear, apparel, sporting goods and services) whether consisting of texts, artwork, graphics, videos, photographs, sounds, software, links or otherwise (the “Submissions”).

Any Submissions you transmit or post to the Site in any form or manner (i) are and will be considered non-confidential, non-personal, and non-proprietary to you or anyone else and (ii) we have the non-exclusive, perpetual, royalty-free, right to use, copy, distribute and disclose to third parties any such content for any commercial or non-commercial purposes in any media, now known or hereafter created, as we may determine, in our sole discretion, including, but not limited to, in the development, manufacture or marketing of products for commercial use, without (a) compensation to you or anyone else or (b) acknowledgement of you or anyone else as the source of the submission. Furthermore, you represent that you have the capacity to grant the right as stipulated in this paragraph. We also have the right to disclose your identity to any third party who is claiming that any Submission posted or uploaded by you to our Site constitutes a violation of their intellectual property rights, or of their right to privacy.

You agree that your failure to comply with the standards set out in these Terms of Use, our Privacy Policy and any other related Suede Guerrilla terms and conditions when uploading Submissions will result in you incurring liability and being obliged to indemnify us for any losses we may suffer as a result of your breach of warranty. Your breach may result in our taking all or any of the following actions:

Immediate, temporary or permanent withdrawal of your right to use the Site including without limitation suspension or termination of your user accounts or user information and the undertaking of technical and legal steps to prohibit your access to the Site;

  • Immediate, temporary or permanent removal of Submission to the Site;
  • Issuance of a warning to you;
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach;
  • Further legal action against you;
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary; and

We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

You agree to promptly notify us in writing of any Submissions which breach these Terms of Use, our Privacy Policy and any other related Suede Guerrilla terms and conditions. You agree to provide to us sufficient information to enable us to investigate whether such Submissions comply with these Terms of Use. We will not be responsible, or liable to any third party, for the content or accuracy of any content posted by you or any other user of our Site.

You understand and agree that some of your user information and Submissions, displayed in public places on the Site, may continue to appear publicly even after your account is terminated, subject to your right to have your user information and Submissions removed upon request in accordance with applicable law. These Terms of Use remain in effect even after your account is terminated or you have stopped using the Site.

The views expressed by other users on our Site do not represent our views or values.

Interactive Services

  • We may from time to time provide interactive services on the Site, including, without limitation:
  • Chat rooms;
  • Bulletin boards;

User Generated Content (including content posted on Instagram, Facebook, Twitter etc); and Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).

We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on the Site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on the Site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our Content standards, whether the service is moderated or not.

The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not foolproof. Minors who are using any interactive service should be made aware of the potential risks to them.

Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.

Linking to Our Site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, as may be determined in our sole discretion. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our Site in any website that is not owned by you. Our Site must not be framed on any other Site, nor may you create a link to any part of our Site other than the home page. We reserve the right to withdraw linking permission without notice. The website in which you are linking must comply in all respects with the Content standards set out in these Terms of Use, our Privacy Policy and any other related terms and conditions.

If you wish to make any use of our Site other than that set out above, please contact info@suedeguerrillas.com

Termination of the Terms of Use

You agree that we may, at any time and at our sole discretion, with or without cause or any notice to you, terminate these Terms of Use, delete your Submissions, your profile or any of your user information, and restrict your use of all or any part of the Site without any liability to us, subject to applicable law. In addition, we may terminate or modify any member program, product or service at any time without notice. You will still be liable for any breaches of these Terms of Use and/or obligations incurred before the Terms of Use end. If you use the Site after termination of these Terms of Use, that use will constitute your agreement to the Terms of Use then posted on the Site.

The provisions entitled “Intellectual Property Rights and Trade Marks,” “Disclaimer,” “Limitation of Liability,” “Indemnification,” and the Privacy Policy will survive the termination of these Terms of Use in perpetuity.

Applicable Law

Please note that these Terms of Use, their subject matter and formation, are governed by the laws applicable in Dubai and the United Arab Emirates. Any dispute arising out of or in connection with these Terms of Use, including any question regarding their existence, validity or termination, shall be referred to and finally resolved by arbitration under the Arbitration Rules of the DIFC – LCIA Arbitration Centre, which rules are deemed to be incorporated by reference into this clause. The number of arbitrators shall be one (1). The seat, or legal place, of arbitration shall be DIFC. The language to be used in the arbitration shall be English.

General

  • Severability: Each provision of these Terms of Use shall be construed separately and independently of each other. If any provision is deemed invalid, void or otherwise unenforceable, that provision shall be deemed severable from and shall not affect the enforceability of any of the other provisions of these Terms of Use.
  • Assignment: Suede Guerrillas may assign its rights and duties under these Terms of Use to any party at any time without notice to you, unless notice to you is required by applicable law, but this will not affect your rights or your obligations under these Terms of Use.
  • Waiver: Suede Guerrillas’ failure to insist upon or enforce strict performance of these Terms of Use is not a waiver of any of these Terms of Use or Suede Guerrillas’ rights. Users should always assume these Terms of Use apply.
  • Limitations on Actions: You agree that any cause of action arising out of or relating to the Site must commence within one (1) year after the cause of action accrues. Otherwise, such cause of action is permanently barred.
  • Paragraph Headings: The paragraph headings in these Terms of Use are included to help make these terms easier to read and have no binding effect.
  • Entire Agreement: These Terms of Use (including terms incorporated into them, e.g., the Privacy Policy), as they may be amended from time to time, comprise the entire agreement between you and Suede Guerrillas with respect to the use of the Site and supersede all contemporaneous and prior agreements between the parties regarding the subject matter contained herein, and neither party has relied on any representations
  • Electronic Communications: When you visit our Site or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on the Site. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
  • Violations of These Terms of Use: Please report any violations of the Terms of Use, including objectionable Submissions or behavior to info@suedeguerrillas.com. Please state the reasons for your concern and provide a link to the Submission or Content or, if appropriate, the behavior in question. Upon receiving such a report of a possible violation, Suede Guerrillas in its sole discretion may investigate the matter and take such action as Suede Guerrillas determines to be appropriate.